Regard:

v. re·gard·ed, re·gard·ing, re·gards
v. tr.

1. To look at attentively; observe closely.
2. To look upon or consider in a particular way: I regard him as a fool.
3. To hold in esteem or respect: She regards her teachers highly.
4. To relate or refer to; concern: This item regards their liability.
5. To take into account; consider.
6. Obsolete. To take care of.

v. intr.

1. To look or gaze.
2. To give heed; pay attention.

n.

1. A look or gaze.
2. Careful thought or attention; heed: She gives little regard to her sister's teasing.
4. 1. Respect, affection, or esteem: He has high regard for your work.
   2. regards Good wishes expressing such sentiment: Give the family my best regards.
5. A particular point or aspect; respect: She was lucky in that regard.
6. Basis for action; motive.
7. Obsolete. Appearance or aspect.
   

Synonyms: regard, esteem, admiration, respect
These nouns refer to a feeling based on perception of and approval for the worth of a person or thing. Regard is the most general: “I once thought you had a kind of regard for her” (George Borrow). Esteem connotes considered appraisal and positive regard: “The near-unanimity of esteem he enjoyed during his lifetime has by no means been sustained since” (Will Crutchfield). Admiration is a feeling of keen approbation: “Greatness is a spiritual condition worthy to excite love, interest, and admiration” (Matthew Arnold). Respect implies appreciative, often deferential regard resulting from careful assessment: “I have a great respect for any man who makes his own way in life” (Winston Churchill).

Standard:

adj.

1. Serving as or conforming to a standard of measurement or value.
2. Widely recognized or employed as a model of authority or excellence: a standard reference work.
3. Acceptable but of less than top quality: a standard grade of beef.
4. Normal, familiar, or usual: the standard excuse.
5. Commonly used or supplied: standard car equipment.
6. Linguistics. Conforming to established educated usage in speech or writing.

Synonyms: standard, benchmark, criterion, gauge, measure, touchstone, yardstick
These nouns denote a point of reference against which individuals are compared and evaluated: a book that is a standard of literary excellence; a painting that is a benchmark of quality; criteria for hiring an excellent teacher; behavior that is a gauge of self-control; donations from the public, a measure of the importance of the arts; the program's success, a touchstone of cooperation in the community; farm failures, a yardstick of federal banking policy.